Every time a porn site you liked disappears overnight, you blame the government. You’re punching the wrong enemy. The guys who actually decide what you can watch wear suits in San Francisco and Purchase, New York, clip 2.9% off every transaction you make, and go home without a moment of public accountability. Their names are Visa and Mastercard. They have done more to shape what adult content exists on the internet than every obscenity law, every congressional hearing, and every moral panic combined. They just never had to hold a press conference about any of it.

The Crime Scene: December 2020
If you want to understand how this actually works, start with December 10, 2020. That’s when the New York Times published Nicholas Kristof’s piece “The Children of Pornhub.” The article made serious allegations about illegal content on the site. Whether you think Kristof was operating in good faith or using a real problem to push a broader agenda is a separate argument. What happened next is the story.
They Did It Again. And Again. And Again.
If you think 2020 was a one-off, the pattern doesn’t support that.In August 2021, OnlyFans announced it was banning sexually explicit content entirely. Creators who had built their entire livelihoods on the platform, some of whom had walked away from other careers specifically because OnlyFans existed, were given a few weeks’ notice that their income was being shut off. The company’s stated reason: “pressure from banking and payment partners.” Not spin. Their direct explanation, published publicly. The payment networks made their preferences known, and OnlyFans started drafting the ban. They reversed the decision within a week after an enormous creator backlash, but the mechanism was now visible. The platform that reshaped creator monetization didn’t control its own future. The banks did.In June 2025, Fansly banned all furry content. Creators who had spent years building audiences, subscriber relationships, and real community trust in that niche were cut off from the platform’s revenue system overnight. Not because furry content is illegal. It isn’t, anywhere. Because the payment processor made clear that the content category was incompatible with continued service. One conversation between bank and platform, and thousands of creators were on their own.In July 2025, hundreds of adult games were pulled from both Steam and Itch.io in the same week. The activist group Collective Shout had been running a pressure campaign targeting payment processors, who then leaned on Valve and Itch. Itch.io’s founder said publicly that the removals happened because of payment processor pressure. 404 Media covered it directly. The games weren’t illegal. No law required their removal. A financial institution decided they were too risky to process payments for, and they disappeared.

Here’s the Part Nobody Explains to You

The Activists Who Figured Out the Cheat Code
Here’s where it gets elegant, in the most infuriating possible way.A small number of organizations figured out years ago that they didn’t need to pass laws to suppress adult content. Laws are slow, courts review them, constitutions create obstacles. Payment processors have no First Amendment obligations. They’re private companies. They can drop any merchant they choose, for any reason, and there’s no constitutional challenge to a merchant services agreement.Exodus Cry is a faith-based organization with a documented track record of pressure campaigns against the adult industry. Their work was central to the Pornhub collapse in 2020. The National Center on Sexual Exploitation, NCOSE, which operated for years under the far more revealing name Morality in Media, has made lobbying payment processors a core part of its strategy for over a decade. They publish an annual “Dirty Dozen” list that explicitly names financial service providers as targets. Getting named on that list triggers internal risk reviews at banks and card networks. That’s the entire mechanism.Collective Shout operates out of Australia and runs targeted campaigns against specific companies and their financial partners. They coordinated the pressure that produced the Steam and Itch.io removals in July 2025. They don’t hide the strategy. The logic is simple: make the reputational cost to payment processors higher than the revenue they earn from adult merchants, and the merchants get cut off without a single law passing, without a single court case, without a single moment of constitutional review.These groups understood something most people never figure out. In a system where private financial infrastructure controls commercial speech, you don’t lobby Congress. You lobby Citibank. And Citibank doesn’t give a shit about the First Amendment.
You’ve Been Blaming the Wrong People This Whole Time
Every time a site shuts down or content disappears, the default is to blame government. Politicians want to control porn. FOSTA-SESTA. Age verification laws. The FCC. Some of that legislation has real teeth. But the government framing is, in practice, a gift to the actual censors.When you fight on First Amendment grounds in federal court, adult platforms have won a surprising number of those cases over the years. It’s slow, it’s expensive, but it’s a fight that can be fought because there’s a constitutional framework to fight within. The card networks don’t operate in that framework at all. They’re private companies with terms of service. Those terms can be updated whenever a risk manager decides the heat isn’t worth it, and no court will overrule them for it.The Pornhub deletion happened in four days. No law moves that fast. No injunction, no regulatory action, no congressional intervention. But a risk decision at a card network moves that fast. That speed is not a flaw. It’s the feature that makes the pressure campaign work.Visa and Mastercard stay invisible in these stories because the headline almost never names them. “Pornhub deletes millions of videos.” “OnlyFans bans explicit content.” “Steam removes adult games.” The payment processor rarely appears. That invisibility is not accidental. It’s the whole trick. As long as you’re looking at the platform, you’re not looking at the infrastructure. And the infrastructure is where the decision actually got made.

What You Can Actually Do About It
Awareness matters, but let me give you something more concrete.If you pay for adult content, pay through platforms that use processors built specifically for this industry. CCBill, Epoch, and Segpay exist to serve the adult market. They have decades of relationships with acquiring banks that understand the category and have priced the risk into how they operate. A site running on CCBill is meaningfully more resilient than one running on Stripe or Braintree, both of which can be terminated by a policy change email with no recourse for the merchant.
